HBCU News is one of the largest consumer news brands in the country. HBCU News has audacious subscription goals and more accolades than our top competitors combined. Our growth is aggressive and our mission remains steadfast: We seek the truth and help people understand the world. Our success is attributed to more than just excellent journalism — we’ve innovated upon data insights, redesigned our storytelling and ad formats, and have attracted a premium subscription audience. We bring this talent and insight to advertisers, and look forward to being an important part of your advertising program.

Advertisements must be paid for prior to publication deadline unless credit has been established by the advertiser and/or agency with The Times. However, certain advertising categories will require prepayment as specified in the rate cards. Acceptable forms of prepayment are bank wire transfer, credit card or advertiser/agency guaranteed check.

Advertisers or agencies wishing to establish credit with HBCU News must request a credit application from the HBCU News Credit Department. Application requests can be made by:

Completed applications should be returned to HBCU News Credit Department for evaluation of credit standing. If credit is granted, HBCU News will establish a credit limit and applicable payment terms. Advertisers and agencies granted credit will be billed weekly or monthly for published advertisements, as is determined by the category of advertising and established credit terms. Payment is due 15 days after the invoice date.

The advertiser and agency shall be jointly and severally liable to HBCU News for the payment. Cash discounts are not available.

Insertion orders containing disclaimers will not be accepted by HBCU News.

HBCU News maintains an Advertising Acceptability Department whose function is to examine advertisements before publication to determine if they meet the standards of acceptability HBCU News has developed.

HBCU News may decline to accept advertising that is misleading, inaccurate or fraudulent; that makes unfair competitive claims; or that fails to comply with its standards of decency and dignity.

If an advertisement contains statements or illustrations that are not deemed acceptable, and that HBCU News thinks should be changed or eliminated, the advertiser will be notified. HBCU News will attempt to negotiate changes with the advertiser; however, if changes cannot be negotiated, the advertisement will be declined by HBCU News.

All 3rd party tags (creative serving and tracking-only) and accompanying technologies being served by the tags must be SSL Compliant (https). In addition, an advertisement must sometimes be declined because of the applicability of laws dealing with such matters as libel, copyright and trademark, the right to privacy, the sale of securities, political advertising and products that are prohibited by federal or state laws.

HBCU News maintains clear separation between news and editorial matter and its advertisements. Accordingly, ads that include elements usually associated with HBCU News editorial matter will not be accepted. (For example, but not limited to: HBCU-style headlines, bylines, news-style column arrangements or typography.) Additionally, HBCU News reserves the right to label an advertisement with the word “advertisement” when, in its opinion, this is necessary to make clear the distinction between editorial material and advertising.

If you have any questions regarding creative guidelines, please email advertisingacceptability@hbcunews.com.

No Advertiser, Agencies or their vendors may collect or use any data collected from any digital platforms owned and operated by HBCU News Corporation, Inc.  (“HNI”) (including HBCUNews.com, email newsletters and applications) (collectively, the “HNC Services”) without the prior express permission of HNI. This includes, but is not limited to:

  • Website or platform usage, behaviors and clickstream data,
  • Traffic patterns or analytics related to HNC Services, or
  • Context, content and any identifier of HNC.

If an advertisement or associated elements are deemed in conflict with this policy, as determined by HNC in its sole discretion, the Advertiser or Agency may be notified so that necessary modifications can be made to comply with this policy. HNC reserves the right to suspend a campaign in case of unauthorized or undisclosed data collection or use, in the sole discretion of HNC.

In case of conflict or discrepancy between the terms of this policy and any other document with an advertiser, agency or vendor (such as an insertion order), this policy shall prevail except with the prior express written permission of HNC.

HNC reserves the right to amend this policy at any time without notice.

While certain terms of this policy may reflect certain legal requirements that are applicable to Advertiser, Agencies or their vendors, this policy is not legal advice.

Unless expressly permitted in writing by the relevant contract and/or insertion order with HNC:

  • Third parties may not capture data for subsequent ad segmentation or cookie pools.

Advertisers and/or Agencies are independent controllers/businesses with respect to their data collection and processing activities on the HNC Services.

Each Advertiser and Agency agrees to fully indemnify and hold harmless HNC  its affiliates and/or their respective officers, directors, employees, representatives and agents at all times from and against any and all claims and alleged claims, damages, liabilities, costs and expenses, including reasonable outside legal expenses, arising out of data collection and processing activities by itself, its agencies, vendors and other advertising-related third parties.

Any use of collected data must adhere to Section XII. NON-DISCLOSURE, DATA USAGE AND OWNERSHIP, PRIVACY AND LAWS included in the IAB Standard Terms & Conditions Version 3.0 as follows:

Section XII(d)
d. Use of Collected Data.
i. Unless otherwise authorized by Media Company, Advertiser will not:
(A) use Collected Data for Repurposing; provided, however, that Performance Data may be used for Repurposing so long as it is not joined with any IO Details or Site Data;
(B) disclose IO Details of Media Company or Site Data to any Affiliate or Third Party except as set forth in Section XII(d)(iii).
ii. Unless otherwise authorized by Agency or Advertiser, Media Company will not:
(A) use or disclose IO Details of Advertiser, Performance Data, or a user’s recorded view or click of an Ad, each of the foregoing on a non-Aggregated basis, for Repurposing or any purpose other than performing under the IO, compensating data providers in a way that precludes identification of the Advertiser, or internal reporting or internal analysis; or
(B) use or disclose any User Volunteered Data in any manner other than in performing under the IO.
iii. Advertiser, Agency, and Media Company (each a “Transferring Party”) will require any Third Party or Affiliate used by the Transferring Party in performance of the IO on behalf of such Transferring Party to be bound by confidentiality and non-use obligations at least as restrictive as those on the Transferring Party, unless otherwise set forth in the IO.

h. Agency Use of Data. Agency will not:
(i) use Collected Data unless Advertiser is permitted to use such Collected Data, nor
(ii) use Collected Data in ways that Advertiser is not allowed to use such Collected Data. Notwithstanding the foregoing or anything to the contrary herein, the restrictions on Advertiser in Section XII(d) (i) shall not prohibit Agency from:
(A) using Collected Data on an Aggregated basis for internal media planning purposes only (but not for Repurposing), or
(B) disclosing qualitative evaluations of Aggregated Collected Data to its clients and potential clients, and Media Companies on behalf of such clients or potential clients, for the purpose of media planning.

  • All survey requests must be agreed to, and pre-approved for, content and visual look and feel by HBCUNews. Unapproved surveys detected running on a HNC Service may result in immediate suspension of advertising until all guidelines listed here are satisfied.
  • All survey requests must first be vetted so that research partners have been approved by HNC Data Governance and Information Security teams. Once approved, please provide HNC ad ops with a contact at the research partner for tagging.
  • All survey invitations should be sent via email by the research partner. No surveys in-unit or via pop-up will be allowed on the site.
  • A user must never be asked to provide their name, phone number, email address or any other PII. Surveys may not use LSO (Flash Cookie) technology.

The following vendors have been approved for use:

Note: Additional vendors may be evaluated with the express prior written permission of HBCU News Corporation. In order to approve, vendors must fill out the vendor assessment form and allow a minimum of 6-8 weeks for approval by HNC Data Governance and Information Security teams.

The New York Times maintains an Advertising Acceptability Department whose function is to examine advertisements before publication to determine if they meet the standards of acceptability The Times has developed over the years.

The Times may decline to accept advertising that is misleading, inaccurate or fraudulent; that makes unfair competitive claims; or that fails to comply with its standards of decency and dignity.

If an advertisement contains statements or illustrations that are not deemed acceptable, and that The Times thinks should be changed or eliminated, the advertiser will be notified. The Times will attempt to negotiate changes with the advertiser; however, if changes cannot be negotiated, the advertisement will be declined by The Times.

All 3rd party tags (creative serving and tracking-only) and accompanying technologies being served by the tags must be SSL Compliant (https). In addition, an advertisement must sometimes be declined because of the applicability of laws dealing with such matters as libel, copyright and trademark, the right to privacy, the sale of securities, political advertising and products that are prohibited by federal or state laws.

The New York Times maintains clear separation between news and editorial matter and its advertisements. Accordingly, ads that include elements usually associated with The New York Times editorial matter will not be accepted. (For example, but not limited to: Times-style headlines, bylines, news-style column arrangements or typography.) Additionally, The Times reserves the right to label an advertisement with the word “advertisement” when, in its opinion, this is necessary to make clear the distinction between editorial material and advertising.

If you have any questions regarding creative guidelines, please email advertisingacceptability@nytimes.com.

The New York Times maintains an Advertising Acceptability Department whose function is to examine advertisements before publication to determine if they meet the standards of acceptability The Times has developed over the years.

The Times may decline to accept advertising that is misleading, inaccurate or fraudulent; that makes unfair competitive claims; or that fails to comply with its standards of decency and dignity.

If an advertisement contains statements or illustrations that are not deemed acceptable, and that The Times thinks should be changed or eliminated, the advertiser will be notified. The Times will attempt to negotiate changes with the advertiser; however, if changes cannot be negotiated, the advertisement will be declined by The Times.

All 3rd party tags (creative serving and tracking-only) and accompanying technologies being served by the tags must be SSL Compliant (https). In addition, an advertisement must sometimes be declined because of the applicability of laws dealing with such matters as libel, copyright and trademark, the right to privacy, the sale of securities, political advertising and products that are prohibited by federal or state laws.

The New York Times maintains clear separation between news and editorial matter and its advertisements. Accordingly, ads that include elements usually associated with The New York Times editorial matter will not be accepted. (For example, but not limited to: Times-style headlines, bylines, news-style column arrangements or typography.) Additionally, The Times reserves the right to label an advertisement with the word “advertisement” when, in its opinion, this is necessary to make clear the distinction between editorial material and advertising.

If you have any questions regarding creative guidelines, please email advertisingacceptability@nytimes.com.

The New York Times maintains an Advertising Acceptability Department whose function is to examine advertisements before publication to determine if they meet the standards of acceptability The Times has developed over the years.

The Times may decline to accept advertising that is misleading, inaccurate or fraudulent; that makes unfair competitive claims; or that fails to comply with its standards of decency and dignity.

If an advertisement contains statements or illustrations that are not deemed acceptable, and that The Times thinks should be changed or eliminated, the advertiser will be notified. The Times will attempt to negotiate changes with the advertiser; however, if changes cannot be negotiated, the advertisement will be declined by The Times.

All 3rd party tags (creative serving and tracking-only) and accompanying technologies being served by the tags must be SSL Compliant (https). In addition, an advertisement must sometimes be declined because of the applicability of laws dealing with such matters as libel, copyright and trademark, the right to privacy, the sale of securities, political advertising and products that are prohibited by federal or state laws.

The New York Times maintains clear separation between news and editorial matter and its advertisements. Accordingly, ads that include elements usually associated with The New York Times editorial matter will not be accepted. (For example, but not limited to: Times-style headlines, bylines, news-style column arrangements or typography.) Additionally, The Times reserves the right to label an advertisement with the word “advertisement” when, in its opinion, this is necessary to make clear the distinction between editorial material and advertising.

If you have any questions regarding creative guidelines, please email advertisingacceptability@nytimes.com.