Editorial Emails
The New York Times editorial newsletters reverberate the depth and breadth of the newsroom. With 50+ briefings, our journalists don’t use a one-size-fits-all approach. Briefings cover a range of lifestyles, niches and themes, engaging a cohesive and loyal audience. Email newsletters help The New York Times build deep, personal, lasting relationships with millions of readers.
Editorial Emails
Medium Rectangle
Client-Supplied Assets
| 1 Logo | Transparent PNG or EPS file Max Width: 150px, Max Height: 50px |
| 1 Headline | 65 character limit |
| 1 Descriptor Message (optional) | 50 character limit |
| 1 CTA Message | 15 character limit |
| 1 Click-Through URL | URL provided in HTTPs format |
| Desktop Image | JPG or PNG free of text, logo or branding 960x270px Safe zone of 270px on each side |
| Mobile Image | JPG or PNG free of text, logo or branding 828x760px (retina display) Safe zone of 80px on each side |
| Optional Customization | (2) Existing advertiser fonts (truetype, woff, woff2, opentype) *Custom font may change character limit Image of pattern or texture (Applied to desktop second panel only) HEX Code applied to desktop panel only HEX Code applied to CTA button and CTA button hover(desktop only) CTA background color, Logo placement Removal of CTA, headline or summary |
| Optional Tracking | Third Party: Impressions + Clicks (Up to 2 trackers accepted for each) |
Product Details
| Platform | Desktop, Tablet Web, Mobile Web, Mobile App |
| Page Support | ROS |
| Position on Page | ROS |
| Desktop Creative Dimensions | Responsive width (768px-1605px), 270px fixed height |
| Mobile Creative Dimensions | Responsive width (320px-414px), 380px fixed height |
| Creative Type | Responsive HTML5 creative, built by NYT |
Technical Specifications
| Max File Size | 200kb initial + 300kb subload |
| Animation | N/A |
| Notes | No in-banner video for this format No expansions White ads must have 1px legible border (#CCC recommended) |
