Premium Sponsorship: Emails

Advertise your business announcement, product deal, or viewpoint in a premium, high-impact, engaging format.

The Premium Sponsorship introduces two new native ad formats. For the first time, brands can take advantage of a uniquely unparalleled ad environment ideal for long-form messaging amongst world class editorial.

With the Premium Sponsorship, which includes multiple ad opportunities, brands can reach niche, highly-valued audiences already seeking out the moment’s top headlines and topical tips to help prepare them for the day. Your content will be integrated, becoming a part of the conversation, from Smarter Living to dinner recipes, the latest in tech and more. Have a lot to say? Not to worry, we’ve got plenty of room.

Dedicated Segment
Ownership Language
Production Details

1 LogoTransparent PNG or EPS file
Max Width: 150px, Max Height: 50px
1 Headline65 character limit
1 Descriptor Message (optional)50 character limit
1 CTA Message15 character limit
1 Click-Through URLURL provided in HTTPs format
Desktop ImageJPG or PNG free of text, logo or branding
Safe zone of 270px on each side
Mobile ImageJPG or PNG free of text, logo or branding
828x760px (retina display)
Safe zone of 80px on each side

Optional Customization(2) Existing advertiser fonts (truetype, woff, woff2, opentype)
*Custom font may change character limit
Image of pattern or texture (Applied to desktop second panel only)
HEX Code applied to desktop panel only
HEX Code applied to CTA button and CTA button hover(desktop only)
CTA background color, Logo placement
Removal of CTA, headline or summary
Optional TrackingThird Party: Impressions + Clicks (Up to 2 trackers accepted for each)

Product Details

PlatformDesktop, Tablet Web, Mobile Web, Mobile App

Page Support
Position on Page
Desktop Creative Dimensions
Responsive width (768px-1605px),
270px fixed height
Mobile Creative Dimensions
Responsive width (320px-414px),
380px fixed height
Creative Type
Responsive HTML5 creative, built by NYT

Technical Specifications

Max File Size
200kb initial + 300kb subload

NotesNo in-banner video for this format
No expansions
White ads must have 1px legible border (#CCC recommended)