Flex Frame Messaging
2 Column
The Messaging format is the ideal canvas for rich brand image-based storytelling that delivers at scale. This fast-loading ad experience allows advertisers to align with premium content beautifully across mobile, tablet and desktop with a compelling still image and contextual copy.
Client-Supplied Assets
| 1 Logo | Transparent PNG or EPS file Max Width: 150px, Max Height: 50px |
| 1 Headline | 65 character limit |
| 1 Descriptor Message (optional) | 50 character limit |
| 1 CTA Message | 15 character limit |
| 1 Click-Through URL | URL provided in HTTPs format |
| Desktop Image | JPG or PNG free of text, logo or branding 960x270px Safe zone of 270px on each side |
| Mobile Image | JPG or PNG free of text, logo or branding 828x760px (retina display) Safe zone of 80px on each side |
| Optional Customization | (2) Existing advertiser fonts (truetype, woff, woff2, opentype) *Custom font may change character limit Image of pattern or texture (Applied to desktop second panel only) HEX Code applied to desktop panel only HEX Code applied to CTA button and CTA button hover(desktop only) CTA background color, Logo placement Removal of CTA, headline or summary |
| Optional Tracking | Third Party: Impressions + Clicks (Up to 2 trackers accepted for each) |
Product Details
| Platform | Desktop, Tablet Web, Mobile Web, Mobile App |
| Page Support | ROS |
| Position on Page | ROS |
| Desktop Creative Dimensions | Responsive width (768px-1605px), 270px fixed height |
| Mobile Creative Dimensions | Responsive width (320px-414px), 380px fixed height |
| Creative Type | Responsive HTML5 creative, built by NYT |
Technical Specifications
| Max File Size | 200kb initial + 300kb subload |
| Animation | N/A |
| Notes | No in-banner video for this format No expansions White ads must have 1px legible border (#CCC recommended) |
