Flex Frame Messaging

2 Column

The Messaging format is the ideal canvas for rich brand image-based storytelling that delivers at scale. This fast-loading ad experience allows advertisers to align with premium content beautifully across mobile, tablet and desktop with a compelling still image and contextual copy.

Client-Supplied Assets

1 LogoTransparent PNG or EPS file
Max Width: 150px, Max Height: 50px
1 Headline65 character limit
1 Descriptor Message (optional)50 character limit
1 CTA Message15 character limit
1 Click-Through URLURL provided in HTTPs format
Desktop ImageJPG or PNG free of text, logo or branding
Safe zone of 270px on each side
Mobile ImageJPG or PNG free of text, logo or branding
828x760px (retina display)
Safe zone of 80px on each side

Optional Customization(2) Existing advertiser fonts (truetype, woff, woff2, opentype)
*Custom font may change character limit
Image of pattern or texture (Applied to desktop second panel only)
HEX Code applied to desktop panel only
HEX Code applied to CTA button and CTA button hover(desktop only)
CTA background color, Logo placement
Removal of CTA, headline or summary
Optional TrackingThird Party: Impressions + Clicks (Up to 2 trackers accepted for each)

Product Details

PlatformDesktop, Tablet Web, Mobile Web, Mobile App

Page Support
Position on Page
Desktop Creative Dimensions
Responsive width (768px-1605px),
270px fixed height
Mobile Creative Dimensions
Responsive width (320px-414px),
380px fixed height
Creative Type
Responsive HTML5 creative, built by NYT

Technical Specifications

Max File Size
200kb initial + 300kb subload

NotesNo in-banner video for this format
No expansions
White ads must have 1px legible border (#CCC recommended)

Breakpoint Safe Areas

                               Desktop 1605×270

Tablet 970×270
Tablet 728×270